Research Methodologies and Processes

We choose a team to work on your project, which brings together the best mix of experience and skills. The team is headed by an experienced project leader who is your key point of contact, and who ensures that the project meets your objectives. All of our project leaders hold tertiary qualifications and all have over 5 years’ extensive experience conducting projects across a range of audiences and methodologies, and particularly in your industry.

We use a large variety of qualitative, quantitative, desk research, analytical and workshopping techniques
to assist our clients.

  • Telephone surveys
  • Face to face surveys
  • Online surveys
  • Self completion hard copy surveys
  • Indepth interviews
  • Focus groups
  • “A Day in the Life”
  • Brainstorming & workshop sessions
  • Omnibus Interviews
  • Desk/secondary research.

AMI works with clients to design the most appropriate, cost effective research design – many of which include hybrid methodologies. Drawing from a complete range of quantitative and qualitative research techniques, we select the most effective and efficient method, ranging from a few indepths or group discussions through to large scale surveys using multivariate statistical techniques.