Understanding markets and customers is the bedrock on which business planning and strategy are built. Without knowing your customers needs and wants or understanding demand, your business will be under constant threat from competitors and may be failing to extract the maximum value from your market.
AMI provides excellence in market research through our extensive experience in working with and for clients in Africa. We focus on providing better research techniques, more able to understand why and how customers make choices and a better researchprocess, based on understanding the business and commercial context. We work across industries, including media, technology, pharmaceuticals, financial and other businesses, consumer-facing or business-to-business.