Finding market insights and gathering market research does not sit in a vacuum. The design and outcomes of a market research project have to reflect not just the results, but the way in which your organisation could and should use the data and turn these into real market insights that will help the business move forwards. Our market research and […]
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The aim of market research should not just be about identifying areas of customer demand and uncovering insights, it also has to identify areas that can be profitably addressed. This means understanding the real business implications and existing business practices. Communication and sharing of insight and results, understanding production and supply implications and identifying stakeholders and influencers for the research […]
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We can and do provide straight forward qualitative and quantitative research techniques for a full range of research areas. However our main focus is on understanding, modelling and affecting customer decisions and choices to increase business and marketing effectiveness. Conjoint Analysis/Market modelling Segmentation On-line and Internet Research Pricing Research Brand equity and brand studies Hierarchy of needs studies Quality of Service […]
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Understanding markets and customers is the bedrock on which business planning and strategy are built. Without knowing your customers needs and wants or understanding demand, your business will be under constant threat from competitors and may be failing to extract the maximum value from your market. AMI provides excellence in market research through our extensive experience in working with and for clients […]
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