Excellence in research techniques

We can and do provide straight forward qualitative and quantitative research techniques for a full range of research areas. However our main focus is on understanding, modelling and affecting customer decisions and choices to increase business and marketing effectiveness.

  • Conjoint Analysis/Market modelling
  • Segmentation
  • On-line and Internet Research
  • Pricing Research
  • Brand equity and brand studies
  • Hierarchy of needs studies
  • Quality of Service Review
  • Customer satisfaction
  • Sensory-emotional decision making
  • Usability research