Excellence in research techniques
We can and do provide straight forward qualitative and quantitative research techniques for a full range of research areas. However our main focus is on understanding, modelling and affecting customer decisions and choices to increase business and marketing effectiveness.
- Conjoint Analysis/Market modelling
- Segmentation
- On-line and Internet Research
- Pricing Research
- Brand equity and brand studies
- Hierarchy of needs studies
- Quality of Service Review
- Customer satisfaction
- Sensory-emotional decision making
- Usability research