While much marketing intelligence is associated with collecting information externally, a great deal of insight can come from making better use of existing information such as customer databases, web-analytics and test-marketing – an area that is increasing being known as ‘Big Data’ analysis. For instance by carrying out database analysis on orders taken it may be possible to understand where […]
» Read more
Increasingly, Market Intelligence can involve collecting data from posts, tweets and other social media. This type of ‘market intelligence’ overlaps with some forms of market research and with PR monitoring. For some companies, the volume of comment (Big Data) together with the need to manage and monitor across multiple languages and multiple domains mean that large scale software is used […]
» Read more
A specific form of Market Intelligence is competitive intelligence. This is typically undertaken on an on-going basis and involves the collection of news, materials and other information about competitors from a wide variety of sources. This may involve collecting information about market positioning and market messages, core clients or contracts, size and structure of the business and issues like pricing […]
» Read more
Market intelligence from external data is normally gathered by looking at secondary information sources, usually through desk research or carried out through a continuous or semi-continuous monitoring process. Often this means sourcing and analysing published information to build a picture of a market and to try and answer some specific commercial questions such as what is the market potential, what […]
» Read moreMarket Intelligence describes the set of activities that provide a company with a view of a market using existing sources of information to understand what is happening in a market place, what the issues are, what competitors are doing, what customers or consumers are doing (eg social media) and what the likely market potential is for new products or services […]
» Read more
Finding market insights and gathering market research does not sit in a vacuum. The design and outcomes of a market research project have to reflect not just the results, but the way in which your organisation could and should use the data and turn these into real market insights that will help the business move forwards. Our market research and […]
» Read more
The aim of market research should not just be about identifying areas of customer demand and uncovering insights, it also has to identify areas that can be profitably addressed. This means understanding the real business implications and existing business practices. Communication and sharing of insight and results, understanding production and supply implications and identifying stakeholders and influencers for the research […]
» Read more
We can and do provide straight forward qualitative and quantitative research techniques for a full range of research areas. However our main focus is on understanding, modelling and affecting customer decisions and choices to increase business and marketing effectiveness. Conjoint Analysis/Market modelling Segmentation On-line and Internet Research Pricing Research Brand equity and brand studies Hierarchy of needs studies Quality of Service […]
» Read more
Understanding markets and customers is the bedrock on which business planning and strategy are built. Without knowing your customers needs and wants or understanding demand, your business will be under constant threat from competitors and may be failing to extract the maximum value from your market. AMI provides excellence in market research through our extensive experience in working with and for clients […]
» Read more
Brands are not just products, a brand may be the company itself and so how people think about the company brand affects them as employees as well as customers. Developing and understanding brands is a core part of company management.
» Read more